50 Billion downloads, over 900,000 Apps and 59% of mobile traffic

Posted on June 13, 2013 by

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 Its remarkable to think of the rapid pace of development since Apple launched the first iPhone back in June 2007 when Nokia was King.

At Apple’s recent annual Worldwide Developers Conference Apple illustrated the glue that makes it sticky and the rapid growth of its app ecosystem. It revealed over 50 billion downloads from it’s App Store, up from 30 billion that it announced last June, and it still remains ahead of Google Play’s 48 billion. Now over 900,000 iOS applications are available for download on iPhones, iPads’ and iPod touch’s and there are 375,000 apps designed specifically for iPads’

The app ecosystem continues to offer good financial rewards to its developer community It has now paid out over $10 billion to third-party app developers.

Apple remains the undisputed leader when it comes to it’s app developer communities ability to make money from their creations.

Android has, however, overtaken Apple as the most popular Operating System in the smartphone market. Whereas it appears that users who own iPhones are by far the biggest users of apps and mobile web.

According to recent figures from Actix, Apple devices reach circa 59% of all mobile traffic usage.

Sodexoipad1

Sodexo iPad App

Making full use of the rapid growth of mobile media recruiting Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, built by ATTBmobile, offers nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network. Sodexo is social, local and mobile in their recruitment marketing efforts. And is one of the shining lights in the progressive use of mobile in it’s talent acquisition strategies. Sodexo is the world’s 20th largest employer, processing roughly 20,000 job applications each month. They started using social media for recruiting in 2007 to develop deeper relationships with the talent community by communicating with them on their preferred social network.