Posted on February 16, 2011 by Gordon Lokenberg
Engage your AR visitors, get them to play with your brand, your Employer Brand.
Try to get them to different places and gain points of interest.
Let them see what they can make or create or find out for real in Augmented Reality.
Get them moving towards your jobs!
[…] attended 10 ‘tracks’ – free form debates on topics ranging from Personal Branding to Location Based Recruiting – and came away with lessons from each. Most often, what I learned had nothing to do with the […]
[…] with Gordon Lokenberg, but nothing at all wrong with his innovative use of Augmented Reality as a metaphorical lighthouse for those Engineers with the skillset to see […]
Mobile Recruitment MoRecNews.com 
Hung Lee
February 16, 2011
Great to see this happening Gordon!
There was an interesting blog post by Jean-Paul Smalls on Direct Recruiters Blog about this topic yesterday….(http://directrecruiting.wordpress.com/2011/02/15/augmented-reality-recruitment-your-thoughts-please/) and the enthusiasm for the technology is certainly there – the only questions are a) how practical? and b) how likely?
Unfortunately, I think the answers to both are ‘not very’. AR is going to be too tough to do from the job seekers angle (i.e the AR CV), and too low percentage from the employer angle to escape from being niche. I think you’re good if you’re recruiting AR engineers, but not so good for almost everyone else.
I wouldn’t apologize for being ‘post n pray’ either – it’s hard to see what else you can do. After all, isn’t that what AR’s all about? It’s not push technology – the whole idea is that people discover stuff they normally wouldn’t by generally mooching around a certain place and seeing what’s going on by firing up an app.
Where I think AR might work is in a location where there is a known density of a type of employer/type of role – a tech retail park, Canary Wharf, SoHo/Shoreditch – that sort of thing. In those circumstances, it might make perfect sense for a job seeker to turn up with his smart phone and scan the surroundings with his Layar app – probably more efficient than doing it online in search and a lot more fun than managing high volume alerts on Twitter or email. But then, we’re at least 5-10 years away from the level of employer adoption required to make it worthwhile for the job seeker to turn up to do it. And I reckon we’ll all be office-less mobile freelancers by then anyway.
It’s great vision, I’d love to see it and I hope I am wrong!
Good luck and let me know how you get on
Best wishes
Hung