#MVIR: The Afternoon in Tweets

Posted on September 28, 2010 by

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It’s 5pm and the Mobile and Video in Recruitment conference is about to wind down, but before the attendees start tweeting about the booze and food portion of the evening, here’s a summary in tweets of the afternoon sessions.

Also a big thanks must be said to Glenn Le Santo (@lesanto) for doing a superb job of live tweeting the event all day, in spite of his stint in TwitterJail for information overload!

Trevor Shonfeld, CEO, Roundpoint: Making Mobile Work For Recruitment: Sales, Service & Savings

  • @lesanto:”iPhone’s share of UK mobile access down from 74% to 59% in the last 4 months as Android grows” TS #MVIR
  • @lesanto: “Mobile functions will become feature rich – way beyond the early days of apps (today) But they will be simple to use” TS #MVIR
  • @lesanto: The question of mobile bandwidth, or the lack of it and the cost of it, keeps arising at #MVIR
  • @stanimiroff: “In 3 years your mobile phone will be more powerful than your computer is today” #mvir

Dave Martin Director Allthetopbananas.com and MoRecNews: Mobile Apps

  • @SiteAdvisor: #MVIR Dave Martin now on, he has built over 30 Mobile apps including many UK leading job boards plus just won some great Corporate clients
  • @lesanto: “2003 launched hi-speed 3g on the UK mainland. By 2007 295m 3G subscribers worldwide” DM #MVIR
  • @lesanto: “people accessing internet via mobile in UK is up from 5.7m to 13.5m – in the last six months alone” #MVIR
  • @SiteAdvisor: #MVIR – Recruitment slow to adopt mobile – BUT jobs moving quickly – why? because they want to “own” the candidate – Recons next corps slow
  • @SiteAdvisor: #MVIR – BUT Corporates now seeing the benefit of mobile as a platform – BUT it is just a media channel says Dave – NOT a technology
  • @MoraySouter: #mvir The Apple app store is a marketing channel for your brand if you have an app in there. – Interesting point.
  • @SiteAdvisor: #MVIR – push notifications are big play – right job alert based on user searching patterns – neat
  • @MoraySouter: #mvir Links to Twitter and Facebook are key features that an app must have.
  • @garyr0binson: Mobile is NOT about the device. It’s what it enables you to do. Laptops/mobiles/netbooks give freedom to user #mvir

Andy Bamford, Managing Director, Thirty Three & Stuart Affleck, Head of Resourcing and Development, LV: Mobile Recruitment Case Study

  • @lesanto: Placing large billboard display ads about how great it is to work at LV outside of all LVs competitors was pretty cheeky wasn’t it? #MVIR
  • @lesanto: Majority of LVs recruitment advertising is now online, including using social media. There is very little press advertising now. #MVIR
  • @lesanto: LV made it possible for people to interact with their ad campaign via SMS messaging. #MVIR
  • @lesanto: LV’s cost per hire reduced from £2,000 to under £800 per head. Retention and attraction both significantly improved #MVIR
  • @lesanto: LV were having trouble getting applications through the door, now they attract over 25,000 application pa. Success. #MVIR
  • @SiteAdvisor: #MVIR good question did the campagin work or mobile – mobile got 50-80 applications a month – BUT part of the media mix.
  • @MoraySouter: #mvir Great question from the floor. The bottom line is they can’t quantify how much the mobile marketing helped.
  • @Moray Souter: #mvir Mobile HR vs Mobile Recruitment. Use mobile to keep your jobboard candidates informed and engaged over time.
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