Microsoft could pay more than $500 million to launch Windows Phone 7

Posted on August 31, 2010 by


Windows Phone 7 Home Screen

Microsoft could pay as much as half a billion dollars to assist the launch of Window Phone 7, marking Microsoft’s big return to the smartphone market later this year.

Jonathan Goldberg, an analyst from Deutsche Bank has estimated in an article on Techcrunch that marketing alone for the launch will likely see the company spending 400 million dollars.

Goldberg believes that the launch is “make-or-break” for Windows Mobile, whose previous mobile exploits had failed to live up to the expectations set by market leaders in the field.

It will take more than a huge marketing budget to win over the highly competitive smartphone market, but technology insiders that have reviewed the OS for Windows Phone 7 have been suitably impressed. You can read about what our developer thought about the OS here: Part 1, Part 2.

Goldberg went on to say that the mobile space is “[…] still wide open. They don’t have to take share from Android or Apple, so long as they can attract enough consumers switching from feature phones.

Will Windows Phone 7 have the big impact that Microsoft are hoping for?