Research suggests iPhones in the UK will top 6.4 million by the end of 2010

Posted on August 6, 2010 by


Put your brand in front of mobile job seekers

Mobile Research agency mobileSQUARED has released a report forecasting that the number of iPhones in the UK is set to rise to around 6.5 million by the end of 2010; an increase of 195%  from the 2.17 million iPhones in the UK at the end of 2009.

Their analysis also suggests that by 2015 there will be 56.5 million smartphones in the UK, which will account for 65.8% of the total active mobile devices. They conclude that: “Total smartphones will overtake featurephones as the largest single device type in 2013, and will be the majority in 2014.”

The forecast made by mobileSQUARED emphasising that smartphones will be in the vast majority by 2014 supports Morgan Stanley’s research into mobile overtaking the desktop by the same year.

2010 is widely dubbed as ‘The Year of The Mobile’ and is continuing to produce some really interesting market trends and predictions for the forthcoming years. If you are yet to tackle your mobile recruiting solution, take a look at our whitepaper to see the results of the recruitment industry’s roundtable discussion on the future of mobile.

“mobileSQUARED […] conduct primary research on the mobile industry, focusing on marketing and advertising, Internet and social media, and content, apps and services. We combine our mobile research with the granular consumer data delivered by our consumer research partners to ensure our data and analysis is up-to-date and reflective of the market today and in the future.” Visit their site here.