Android outsells iPhone in the US

Posted on August 3, 2010 by


New data from Nielsen has reported that Android has outsold the iPhone in America within the first half of 2010.
The report shows that 27% of new phone purchases in the US are Android smartphones, while the iPhone has just 23% of the market share.

Q1 reports from NPD earlier in the year showed a similar picture for the US, with Android outselling the iPhone with 28%  of the market share to 21% respectively.

The results are relatively unsurprising as the Android market in the US consists of a heavily diverse range of handsets from varying manufacturers. Although the iPhone 4 was released in June, the limited availability of the iPhone on other networks continues to aggravate many US users, the device is only available on the AT&T network. The stastistical market share of Iphone and Android may become closer in Q3, as the iPhone 4 had only been available for a week in Q2, which may well affect overall uptake figures.

Nielsen’s research also focused on desire in the smartphone market; finding that the iPhone continues to be the most ‘desired device’ amongst the respondents. 89% of the iPhone users that took part in the survey would choose another iPhone.

Only 71% of Android users would continue to use an Android device- 21% deciding they may choose the iPhone for their next phone purchase.

RIM suffered the most at the hands of the survey, with only 42% of Blackberry users willing to choose BlackBerry next time; the remainder split mainly between iPhone (29%) and Android (21%).

You can view the full research here.