Android outsells iPhone in the US

Posted on August 3, 2010 by

0



New data from Nielsen has reported that Android has outsold the iPhone in America within the first half of 2010.
The report shows that 27% of new phone purchases in the US are Android smartphones, while the iPhone has just 23% of the market share.

Q1 reports from NPD earlier in the year showed a similar picture for the US, with Android outselling the iPhone with 28%  of the market share to 21% respectively.

The results are relatively unsurprising as the Android market in the US consists of a heavily diverse range of handsets from varying manufacturers. Although the iPhone 4 was released in June, the limited availability of the iPhone on other networks continues to aggravate many US users, the device is only available on the AT&T network. The stastistical market share of Iphone and Android may become closer in Q3, as the iPhone 4 had only been available for a week in Q2, which may well affect overall uptake figures.

Nielsen’s research also focused on desire in the smartphone market; finding that the iPhone continues to be the most ‘desired device’ amongst the respondents. 89% of the iPhone users that took part in the survey would choose another iPhone.

Only 71% of Android users would continue to use an Android device- 21% deciding they may choose the iPhone for their next phone purchase.

RIM suffered the most at the hands of the survey, with only 42% of Blackberry users willing to choose BlackBerry next time; the remainder split mainly between iPhone (29%) and Android (21%).

You can view the full research here.