10m people in UK use Mobile Internet

Posted on March 30, 2010 by

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Over the last few weeks I have spoken to many people about mobile recruiting strategy. I believe we still have a number of marketing managers who don’t believe that Mobile Internet is popular or mainstream. I have one thing to say to anyone with that view – WAKE UP!

Not only has Mobile Internet arrived, it is growing – rapidly. Today there is an estimated 10m UK Mobile Internet users.

If you look globally there are about 23% of the world population online. Currently over 70% of new Internet subscriptions are Mobile Internet subscription. (although this include mobile broadband USB sticks)

If you don’t have a Mobile strategy you need one.

Your Mobile Recruiting strategy should see you supporting a Mobile optimsed website. Then you should be focusing on native Mobile Apps. The first App should be an Iphone App.

Why is an iPhone app important – because iPhone users actually use the features on the phone. Your brand along with job seeking keywords are being searched in AppStore / iTunes by the 60m+ iPhone users. There are great examples of presence in AppStore dramtically increasing mobile site usage, sometimes by more than 200%. You should be getting business on the back of Apples huge marketing spend promoting the catch line “There’s an App for that”.

Start thinking Mobile.

If anyone has queries just drop me a line or Tweet me @topbananas